Tag: Strategic Communication
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Comprehensive Brand Strategy
ThronePhones entered the headphone market with strong engineering and no strategic story. This comprehensive brand strategy builds from the ground up to create messaging for a brand that believes serious sound should never be a privilege.
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#LikeAGirl Campaign Case Study
“Like a girl” used to be an insult, but Always® turned it into a movement that shifted how 76% of young women understood that phrase. I analyzed how they did it: the research, the strategy, the theory, and the results.
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Digital Video Campaign
Black Dog Syndrome is real, and it costs lives. For COM 561 at WSU Murrow, I turned that problem into a three-part video awareness campaign: a Facebook PSA, Instagram Reel, and broadcast spot, all shot, scripted, storyboarded, and edited in Adobe Premiere Pro.
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Branding Over Product: Liquid Death
Same product. Completely different meaning. For this brand case study, I broke down how Liquid Death turned plain canned water into a $1.4B cultural phenomenon – not through a better product, but through a brand identity so disciplined that the product itself became almost beside the point. This featured piece walks through the situation analysis,…
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Part 2 – Target’s 2025 DEI Reversal
In January 2025, Target terminated its $2 billion DEI investment, and the fallout was immediate, measurable, and entirely predictable. This multi-theoretical analysis examines that decision through three ethical frameworks, and arrives at a clear conclusion: when organizations abandon stated values under pressure, the cost isn’t just moral. It’s strategic.