Tag: Digital Campaign
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tentree Social Media Strategy
This featured project is a full-funnel social media marketing strategy built for tentree. From audience personas and a six-platform audit, to content mock-ups and a measurable growth plan, this project turns mission-driven storytelling into a data-backed roadmap for reach, engagement, and impact.
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Boobs4Babies
I built Boobs4Babies from scratch; a breastfeeding advocacy campaign grounded in research, designed for real moms, and backed by real analytics. The campaign included a research essay, a website, logos and other assets, 66 pieces of social media content, and a live two-week run on Instagram and Twitter.
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Digital Video Campaign
Black Dog Syndrome is real, and it costs lives. For COM 561 at WSU Murrow, I turned that problem into a three-part video awareness campaign: a Facebook PSA, Instagram Reel, and broadcast spot, all shot, scripted, storyboarded, and edited in Adobe Premiere Pro.
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Audio Interview
The Seattle Police Department has lost over 600 officers since 2020. I sat down with retired SPD officer Sam Cook, a veteran officer who retired the moment he hit his 20-year mark, to find out what actually drove him to leave, then I spent more hours in Adobe Audition than I’ll admit, cutting 2 hours…
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Part 2 – Target’s 2025 DEI Reversal
In January 2025, Target terminated its $2 billion DEI investment, and the fallout was immediate, measurable, and entirely predictable. This multi-theoretical analysis examines that decision through three ethical frameworks, and arrives at a clear conclusion: when organizations abandon stated values under pressure, the cost isn’t just moral. It’s strategic.
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A Dyslexia Story
From Illiterate to Limitless is a converged-media campaign built around my son’s journey with dyslexia and the specialized school that changed his trajectory. It holds two truths at once: dyslexic minds carry real strengths, and those strengths only translate into outcomes with the right support.
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Breaking Barriers to Breastfeeding
The “Boobs 4 Babies” campaign aims to address breastfeeding as a public health equity issue, based on thorough research and strategic planning. The project includes message planning, brand development, and a social media strategy to target new parents, with a focus on systemic accountability and support for breastfeeding initiatives.