Tag: Social Media Strategy

  • tentree Social Media Strategy

    tentree Social Media Strategy

    This featured project is a full-funnel social media marketing strategy built for tentree. From audience personas and a six-platform audit, to content mock-ups and a measurable growth plan, this project turns mission-driven storytelling into a data-backed roadmap for reach, engagement, and impact.

  • Boobs4Babies

    Boobs4Babies

    I built Boobs4Babies from scratch; a breastfeeding advocacy campaign grounded in research, designed for real moms, and backed by real analytics. The campaign included a research essay, a website, logos and other assets, 66 pieces of social media content, and a live two-week run on Instagram and Twitter.

  • Part 2 – Target’s 2025 DEI Reversal

    Part 2 – Target’s 2025 DEI Reversal

    In January 2025, Target terminated its $2 billion DEI investment, and the fallout was immediate, measurable, and entirely predictable. This multi-theoretical analysis examines that decision through three ethical frameworks, and arrives at a clear conclusion: when organizations abandon stated values under pressure, the cost isn’t just moral. It’s strategic.

  • Breaking Barriers to Breastfeeding

    Breaking Barriers to Breastfeeding

    The “Boobs 4 Babies” campaign aims to address breastfeeding as a public health equity issue, based on thorough research and strategic planning. The project includes message planning, brand development, and a social media strategy to target new parents, with a focus on systemic accountability and support for breastfeeding initiatives.