Tag: Maternal Health
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Boobs4Babies
I built Boobs4Babies from scratch; a breastfeeding advocacy campaign grounded in research, designed for real moms, and backed by real analytics. The campaign included a research essay, a website, logos and other assets, 66 pieces of social media content, and a live two-week run on Instagram and Twitter.
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Breaking Barriers to Breastfeeding
The “Boobs 4 Babies” campaign aims to address breastfeeding as a public health equity issue, based on thorough research and strategic planning. The project includes message planning, brand development, and a social media strategy to target new parents, with a focus on systemic accountability and support for breastfeeding initiatives.