Author: Rachelle B.
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Crisis Communication Plan
This featured piece walks through how I built a complete Crisis Communication Plan for Professional Realty Services/Bellevue, from risk assessment and stakeholder mapping to ready-to-use holding statements and press release templates. This plan was designed to be handed to a real leadership team and used the moment a crisis begins.
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Part 2 – Target’s 2025 DEI Reversal
In January 2025, Target terminated its $2 billion DEI investment, and the fallout was immediate, measurable, and entirely predictable. This multi-theoretical analysis examines that decision through three ethical frameworks, and arrives at a clear conclusion: when organizations abandon stated values under pressure, the cost isn’t just moral. It’s strategic.
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A Dyslexia Story
From Illiterate to Limitless is a converged-media campaign built around my son’s journey with dyslexia and the specialized school that changed his trajectory. It holds two truths at once: dyslexic minds carry real strengths, and those strengths only translate into outcomes with the right support.
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Breaking Barriers to Breastfeeding
The “Boobs 4 Babies” campaign aims to address breastfeeding as a public health equity issue, based on thorough research and strategic planning. The project includes message planning, brand development, and a social media strategy to target new parents, with a focus on systemic accountability and support for breastfeeding initiatives.