Tag: case study
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Dylan Mulvaney and the Bud Light Boycott
A crisis communication analysis on Anheuser-Busch’s 2023 Bud Light Dylan Mulvaney controversy and how a two-week corporate silence and vague, audience-splitting messaging turned one influencer partnership into a lasting brand crisis, with lessons for future communicators and consumers alike.
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‘Unleashed’ Campaign Case Study
‘Freshmen Unleashed’ is a print-based entertainment-education campaign that delivered sexual assault prevention messaging through a campus lifestyle magazine. For this piece, I analyzed the campaigns strategy, its experimental outcomes, and why neither of its two theoretical frameworks was enough when taken on its own.
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#LikeAGirl Campaign Case Study
“Like a girl” used to be an insult, but Always® turned it into a movement that shifted how 76% of young women understood that phrase. I analyzed how they did it: the research, the strategy, the theory, and the results.