Tag: campaign evaluation

  • tentree Social Media Strategy

    tentree Social Media Strategy

    This featured project is a full-funnel social media marketing strategy built for tentree. From audience personas and a six-platform audit, to content mock-ups and a measurable growth plan, this project turns mission-driven storytelling into a data-backed roadmap for reach, engagement, and impact.

  • ‘Unleashed’ Campaign Case Study

    ‘Unleashed’ Campaign Case Study

    ‘Freshmen Unleashed’ is a print-based entertainment-education campaign that delivered sexual assault prevention messaging through a campus lifestyle magazine. For this piece, I analyzed the campaigns strategy, its experimental outcomes, and why neither of its two theoretical frameworks was enough when taken on its own.

  • #LikeAGirl Campaign Case Study

    #LikeAGirl Campaign Case Study

    “Like a girl” used to be an insult, but Always® turned it into a movement that shifted how 76% of young women understood that phrase. I analyzed how they did it: the research, the strategy, the theory, and the results.